THE CULTURE GYRE 

BY:  Ian Sherry

3/22/2023

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HEADLINE: Rock is no longer the most popular genre. I could go on and on about the downward trend of the former super-genre. However, to be prompt I’ll simplify it to this: after being the dominant genre of the 70s and 80s and the 90s to an extent, mainstream rock sat too comfortably headed into the age of computers, autotune, and one-trick production brought on by the 2000s. The result is two decades of uninspired pop-rock (a real and pitiful genre in my opinion) and an experimental rock reaction, which often tries too hard to be different and not enough to be good. I could name a lackluster band like Imagine Dragons here, but I won’t because I’m a nice guy. 

 

This is all, of course, generalization, but the rising consensus is that rock is in serious trouble. Everyday the internet's ‘hot takes’ become more condemning towards the genre, with many declaring it dead. These claims gain credibility through validation from well-respected critics like Anthony Fantano. Fantano is not anti-rock, he’s realistic. Not only are these opinions reasonable, they are fairly true. Rock’s days as the number one genre are done for the foreseeable future and for good reason. For a long time rock was associated with pop, but pop is often just a reflection or variation of the most prolific and replicable style of music at the moment. So, with pop shifted in a non-rock direction, rock has become limited by its lack of reputable neighboring genres. However, rock is not dead as a genre, and, while I could point to countless contemporary artists and projects, I choose one man: Jack White.

 

If I could have a conversation with the genre of rock I would request the following: steer away from pop (it will find you), dip into other contemporary genres, and don’t be afraid to draw from wherever you want. In 2022, Jack White did all of that and more. His two albums Fear Of The Dawn and Entering Heaven Alive cover all the bases and showcase his mega-talented studio presence. Between the two of them they display aspects of folk, hip-hop, and a plethora of rock sub-genres; I’ve even picked up on some reggae influence in songs like “Esophobia” and “All Along The Way”. There’s also a wide variety of emotions and themes, something White has employed since his White Stripes’ days.

I know that all sounds fantastic, so allow me to elaborate.

 

“Taking Me Back” is the first song on Fear Of The Dawn and “Taking Me Back (Gently)” is the last song on Entering Heaven Alive.  Often artists will give you two versions of one song on the same album, with rap you may get a remix or instrumental version and with other genres, artists will often tack on an acoustic version. What White did here is less common. He took the same song lyrics and some of the bones, and stripped everything else, rebuilding it nearly from scratch. The original is a hard rocking loud track that leads into Fear Of The Dawn perfectly. It sets the pace of the album and introduces some of the tools he’ll use throughout it. My favorite is this sputtering guitar that cuts overtop the instrumental intermittently in this song and some others on the album. It seems like his equivalent of a record scratch and it brings energy every time it's used, breaking down layers of instrumentals that would’ve been overly dense otherwise. 

 

“Taking Me Back (Gently)” is much simpler. The rhythm is slightly different and the instrumental is more relaxed without killing the energy of the track. While it’s less of a standout in the scope of the entire album, it is a really enjoyable song with an energetic violin and a lengthy instrumental break that entertains and provides breathing room that the original version lacked. By including these two songs, and placing them on either end of the albums, White bookends his 2022 releases and puts an undeniable emphasis on the diversity between the two. He also showcases the kind of energy each album possesses, so if you’re deciding which to listen to first, I would suggest starting with these tracks to help you decide.

 

“I’ve Got You Surrounded (With My Love)” is my pick for the best song on Entering Heaven Alive. It is a fantastic groove that uses a heavy bassline to give the track pace and depth. Over the top, White layers keyboard and a buzzy guitar as well as vocals that sound like they’re in the other room (in a good way). All these elements are mixed perfectly to create a unique atmosphere complete with well timed instrumental breaks. It is a 4:25 minute song that feels like two minutes, which is a great sign. A big reason for that is the song’s structure. There are technically two verses, with only two lines each, and two bridges, as well as several variations on the catchy chorus that works as a transition between unique instrumental breaks. What stands out when listening to these albums is Jack White’s creative abilities in the studio, but “I’ve Got You Surrounded (With My Love)” is a songwriting clinic.

 

One of the biggest complaints about rock recently is its inability, or more accurately, its tendency, not to branch out into other genres. On “Hi-De-Ho”, featuring Q-Tip, White takes that step outside the confines of traditional rock stylings without departing from his aesthetic. The track opens with an impressive intro from that same buzzy electric guitar followed by a sample of Cab Calloway’s “Hi-De-Ho Man”. After about 1:20 of what can only be described as confusion, the baseline drops in and so does Q-Tip. He just flows over the looped baseline while drums roll over the top. Simple, but effective. Then White joins in on the bridge for some moaning vocals, that mainly serves to cut the track before it gets too repetitive, before riding out on the same catchy looped beat. It’s a fun song with lots for a listener to easily unpack, and on top of that, I enjoyed the Q-Tip feature which is frankly unusual.

 

“Into The Twilight” is my favorite song on Fear Of The Dawn. It has the wailing guitar of “Taking Me Back” and the energy of “Hi-De-Ho”. It jumps in with another great baseline, a gentle piano riff, and that same guitar sputter. The vocals are kept to a minimum and the focus is on the rising and falling synths and various soundbytes that White weaves in. Brief samples of The Manhattan Transfer are twisted and woven throughout, being used to cut through the heavy guitar and replace the need for verses or bridges. On the way to the conclusion of the song the entire instrumental is torn down before being built up layer by layer. The chorus repeats one more time and it rides out on what feels like a fun improvised keyboard. But, nothing is improvised in this song. It is perfectly mixed and cut, showing a level of expertise Jack White seems to always have in his back pocket.

 

Listening to an artist like Jack White forces me to understand I belong on this end of the music business. Because, I can’t fathom doing what he does in the studio; a depressing thought that is often washed away immediately by pure sonic pleasure. White, to me, should be the prototype for a genre that desperately needs innovation. His ability to involve traditionally genre-specific techniques without leaving his own stylistic comfort zone might be unique to him, but his willingness to try it shouldn’t be. 

 

Rock is not dead, but it needs help.

 In 2022, whether he meant to or not, Jack White gave the genre what it needed. It’s up to his peers to follow suit.