THE CULTURE GYRE 

On October 13: 

Westside Gunn released And Then You Pray For Me.

MIKE released Burning Desire.

Troye Sivan released Something To Give Each Other.

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     Westside Gunn embodies a very special lane in contemporary hip-hop. His unique, adlib-heavy committee rap combines with semi-organic instrumentals for a truly recognizable sound. He combines Buffalo NY pride with themes of grandeur like high-society fashion, which thrusts him further into his niche. He is the one of the key faces of an off-center breed of hip-hop artists that includes Action Bronson, Freddie Gibbs, or Gunn’s longtime collaborators Benny The Butcher and Conway The Machine. It’s hard to understand Westside Gunn’s world from the outside. Luckily, he invests his time and talent time fleshing it out for the benefit of his audience. One listen through Pray For Paris or Hitler Wears Hermes 7 should do the trick, as will a listen through And Then You Pray For Me.

     Because Gunn has settled so specifically on a sound, it’s reasonable to assume you know what’s coming stylistically. He’s consistent, and if you enjoy his style, chances are you’ll come away with at least a few favorite tracks from every album. What really makes a Westside Gunn album at this stage in his career is the thematic exploits and the collaborations. He delivered in both categories in 2023. Artists flaunting their lifestyle is absolutely nothing new, however, it’s cool when he does it. With consistent references to Paris Fashion Week and a variety of globetrotting ventures, Gunn displays himself as a man of international intrigue and his world as something straight out of the movies. The addition of DJ Drama, who recently brought Tyler The Creator into a similar realm, sets that tone early on, reenforcing Gunn's ability to construct an album. Composing cohesive albums and replicating his creative, yet formulaic sound are certainly accomplishments, however, the strongest moments of this new release involve new faces.

     Aside from the usual suspects, several artists supplied great features: JID, Rick Ross, and Denzel Curry to name a few. All three of them excel in featured verses, and Westside Gunn excels at accommodating them, especially Curry. The best, most unexpected success is “Chloe” featuring Ty Dolla $ign. To be clear, Ty is quite possibly my favorite feature artist, but I didn’t envision him here. His mark on track 12 is immediately clear. He harmonizes with Gunn throughout his verse, then gives his own bars. The atmosphere of the song is different than anything else on this record, and the sonic smoothness, which Ty Dolla $ign always brings, takes it to another level. That’s just one song though. The biggest contributor on this album deserves his own review: Stove God Cooks. I’ve seldom seen someone so underground make such a big impact on a big name record, a la Mr. Fantastik. He raps like an expert in different styles and cadences, doing whatever the song needs on all five of his features. “KITCHEN LIGHT” and “1989” are my favorite, but if you listen to this album and see Stove God Cooks’ name under the next song, just know it'll be good.

     On Then You Pray For Me, Westside Gunn put emphasis on his belief that music is more than its face value, it's art. He backs that up. Granted, it’s not a perfect album, there are misses. But, this is how you construct a 21 song album. It moves along nicely with both diversity and consistency, while delivering surprising successes. I’m very pleased, and while there’s nothing too innovative to boost its score, it’s my favorite rap record of the year thus far. Am I biased? Yes, but consumption without preference is impossible. Westside Gunn makes music to please his audience, and as a member of that audience, I’m more than satisfied. That makes this a success for me. I’ll leave you with a Stove God Cooks lyric, “Then West turned me from a rapper to an artpiece” (“Babylon Bis”).

Then You Pray For Me is a 8/10.

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     MIKE is making a push to join the next generation of influential rappers from New York. Much like the other Bandcamp success stories, his influences are rangy. Bandcamp is a music listening alternative to the typical streaming model, meant to more directly support the artists. Artists like Bjork and Radiohead re-released their music there, industry legends like Waajeed reside there, and other musical acts like Car Seat Headrest, Quadeca, and now MIKE have seen growth through the platform. It is a pro-artist attitude that draws musicians to the site. That attitude is responsible for a wide variety of creative results, levels of success, and quality. Variety can certainly be found on Burning Desire, and the record’s high points should secure MIKE the respect and standing within hip-hop he’s pursuing.

     MIKE is a sort of studio do-it-all, but he has one area that needs improvement. He can rap, but the best performances don’t take place until the end of the record. I recommend “Golden Hour” and “Let’s Have a Ball”, and I’d like to highlight the latter. The last song on the album, track 24 is built on a spacy instrumental that places MIKE’s rapping in center focus. He lays down a clear and patient verse, feeling more comfortable on the mic here than anywhere previously on the album, and sticking to the same cadence but allowing himself subtle pauses. He raps with a laid-back swagger that gives the audience the choice of where to focus their attention, without fading into obscurity behind the instrumental. Unfortunately, and this is my biggest issue with MIKE: his vocals often disappear on this record. MIKE is a production machine, using heavy samplework and audio filters to create impressive soundscapes, but his rapping can’t always keep up. He feels like he’s just trying to hold pace, other times his energy doesn’t match the beat. On top of that, his flows often are unchanged for the length of songs. With production as creative as his, there’s pressure on the performance to be equally entertaining. That’s where JPEGMAFIA or Danny Brown excels; I eat up their verses. While he isn’t a bad lyricist, I can’t digest MIKE’s lyrical content on an empty stomach. To be fair, the majority of his rapping isn’t horrible, but the discrepancy between production and vocal performative ability stands out. This doesn’t kill the album by any means, but it puts a ceiling on an artist that feels like he shouldn’t have one. I’m confident he’ll improve, the flashes are potent.

     Album construction is very important to me. I review albums subjectively and score albums holistically, and MIKE has given me a lot to work with. This album, despite its flaws, has such highs that it could’ve been an album of the year candidate. Unfortunately, it’s 24 songs long. If it was 35 minutes instead of 50 this is a different conversation. He does a good job of keeping songs at reasonable lengths, but it is still a dense listen. Density, in this context, means there’s no time to come up for air. The audience is forced to take in every second of every song for the entire 24. Density in itself isn’t bad, in fact, Marvin Gaye’s What’s Going On (the greatest album of all time), is extremely dense. However, Marvin’s masterpiece is 9 songs over 35 minutes with zero wasted space, zero misses. This ain’t that. Aside from the length though, MIKE seems to know what he’s doing. The introductory and final tracks masterfully guide the audience in and out of the album, the sole interlude is on point, the majority of the features are fantastic, and the song placement and transitions are well-executed. This is the work of a veteran, but after a quick google search you’d see, like I did, that MIKE is 25 years young. 

     I was very critical in reviewing this album. That’s because it deserved it. Burning Desire is the best produced album of the year, bar none. It’s so good that I couldn’t do it justice through description; you need to hear it for yourself. Music I can’t pretend to properly describe is rare, and for that alone it deserves mentions in the end-of-year conversation. It has its weaknesses that limit it in ways comparably successful albums aren’t limited, but, its high points are undeniable.

Burning Desire is a 8.5/10. 

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     Prior to this Troye Sivan album, I only knew one of his songs, and I don’t like it. The judgment I passed following my brief introduction to Sivan was that of another perpetuator of the dying pop standard. The critical success of the whiny male vocalists, simple instrumentals, repetitive choruses, and predictable builds, that defined a generation of pop music, is coming to an end. The monetary success will be more stubborn, but that too will fade without the support of critical voices. It is the nature of cultural cycles; they turn over and new eras defined by new artists roll in. It seemed to me that Troye Sivan would be one of many swept out with the tide. While I can’t rule that out, his 2023 album Something To Give Each Other makes me think twice.

     Many artists lose sight of their vision when they overcomplicate things. Troye Sivan, on the other hand, must have complexity. Without it, he is like any other artist. Luckily, I learned he has the ability to set himself apart when he chooses. Vocally and lyrically, he is nothing unique, but when he alters his delivery he can set himself apart. “Rush” is the first example. The upbeat dance track thrives on simple and clear verses, however, what makes the song for me is the chorus. The washy group vocal creates an atmosphere and his solo refrain audibly pulsates, creating a sonically mesmerizing effect. It elevates an already catchy track, and that’s what pop music needs. Vocal effects can also save an otherwise nondescript song like “Silly”. There are various species of vocal tampering across the album. I’m no production expert, but pitch and volume changes, audio filters, and classic autotune are all noticeable additions. Autotune in particular is very polarizing. Many mainstream pop acts avoid it, especially if they fancy themselves pure singers. That’s why someone like Post Malone exists: he chose to embrace autotune and cultivated an audience who ‘doesn’t normally like rap’. The truth is Malone is nowhere near rap, but the association is there. Troye Sivan doesn’t shy away from an unconscious affiliation with hip-hop and I appreciate that, however, I need more.

     For every positive experiment on this record, Sivan has an equally negative failure to branch out. For example, he dips into EDM at times. That’s a genre that suffers from simplicity and repetition, but he is able to take it further on “Got Me Started”. By beginning with the Bag Raiders’ “Shooting Stars” sample, he hooks the audience before laying down the classic EDM drum beat. From that point he keeps layering the instrumental and showing different looks vocally to keep it fresh. It’s a well executed song. But, he also visits the opposite end of that spectrum with a song like “Honey”. Aside from a very basic and lonely EDM beat, his vocals feel uninspired. He relies on the energy build, and while that aspect is executed to an extent, it falls flat if the audience isn’t hooked in the first place. Everyone is allowed a miss or two, but in Troye Sivan’s position it’s crucial that those misses don’t come at the hands of creative shortcomings.

     Something To Give Each Other has been very well received. I understand why. It is one of the cleaner records all year, and it still ventures into somewhat unexplored territory. However, in comparison to the album I reviewed just above, it’s beyond safe, more like secret service protected. I just cannot get on board with that. I’m not asking for the next musical renaissance, I’m asking for something I might not hear in the sock aisle at Target or the Starbucks bathroom. Sivan delivers at time, making it more perplexing and frustrating when he doesn’t. That said, even with the flat verses, uninspired production, and choruses I can sing before I hear them, there are strong moments on this record. I hope he keeps heading in the direction of tracks 1, 3, and 7. Those aren’t the only successes out of the ten, but those songs will set Troye Sivan apart and could earn him a spot in the new era I believe is approaching. I’d be happy to have him.

Something To Give Each Other is a 5.5/10.