.jpeg)
Forever Howlong: OK, Now Everyone Play At Once!
By Ian Sherry
4/16/2025
Black Country, New Road’s newest project, Forever Howlong, is every bit as creatively constipated and authentically heady as their last cult favorite.
In 2022 Black Country, New Road struck a 7 on the alt-rock Richter Scale with their second studio album, Ants from Up There. I listened, my head spun, and I moved on. At the time it wasn’t something I felt ready to formally rate as my thoughts didn’t match my friends’ positive ravings, but Pitchfork awarded it a 8.4 (and Rolling Stone currently has not 1, not 2, but 3 stories about Donald Trump on its homepage – just read The Culture Gyre instead).
Now, I’ve got 3 years of patience and unwaveringly correct opinions under the belt I’m wearing to this BCNR review; let’s see what they brought.
The density of the Black Country, New Road sound is what makes it so polarizing. While the reception of their music has been overwhelmingly positive, confused and overwhelmed appreciation is the dominant sentiment. I believe I’m starting to see through the haze (or hear rather).
A true British situation, the BCNR instrumental repertoire includes drums, piano, sax, and a truckload of strings – electric guitar, acoustic guitar, bass, banjo, and violin. In true folk style, they use that litany of stringed instruments to form a steady sonic bed under the rotation of lead vocalists. From there, tradition is thrown to the wind.
On Forever Howlong, the budding sextet of creatives leaned into their art-rock sensibilities in the absence of Isaac Wood, the gravitational center of their last sonic system. With their lead singer and strongest guitarist stepping aside, Black Country, New Road has begun to drift further from contemporary song structure. This record is defined by striking shifts within tracks that are dictated more by lyrical content than rhythmic progressions.
The West Coast art-pop scene of the 60s and 70s lived by a similar code. Their dramatics were more so the product of free will than the type of musical reasoning BCNR operates with, however, the results are a bit too similar. Dramatic shifts between or within songs, which were a common issue on those LSD records, became an inexplicable normality on Forever Howlong. The stop-and-go is likely intended to draw the listener in, but the overuse of these atypical progressions makes for a laborious listening experience. “Socks” and “For the Cold Country” took years off my life.
Luckily, BCNR has the power to give those years back. Just as soon as “Socks” pushed my face in the dirt, the pleasant build of “Salem Sisters” lifted my back up. A refreshingly decipherable and sprightly instrumental, a bit of solid structure, and beautifully done background vocals throughout the entirety of a track is all it took for me to buy into Black Country, New Road 4 songs in.
When organized sonic clutter presents itself effectively, the results often feel elevated from an average band’s sound, but a balance is needed. The abstract needs normalcy to define itself, and BCNR checks that box when absolutely needed. Forever Howlong provides just enough straightforward material to anchor the rest of its content, and “Mary” is the perfect example. The instrumental bones are as simple as any track on the record and with that easy synchronicity on display, the group vocalists are free to steal the show as they deliver one of the record’s most powerful performative stretches over the final third of track 6.
Some of their best displays of talent came just like that – naturally. On an album where they’ve clearly reconfigured to fill a Wood-shaped hole, it often feels like BCNR is chasing the dragon of bombastic songs like “The Place Where He Inserted The Blade.” The instinct to mimic one’s best work is tempting, but they don’t need to force conceptual complexity to make high level music. That’s obvious on the title track, which affords the rare opportunity for the listener to sit back and experience Black Country, New Road creating without having that creation thrust in our faces. “Forever Howlong” throws zero curveballs, stays within itself, shows just enough life on the bridge, and concludes with a quality finish, all to beg the question: why don’t they approach every track like this?
I’ve got two answers, “Two Horses” and “Nancy Tries to Take the Night.” The first dreamily starts with a singular guitar and some lovely voices, then a whistle and a second guitar that continue to lull the listener through the 2-minute-mark when the track begins to come to life. It takes off fully at 3:00 when a firm bassline, dual guitars, and flourishing high keys flood the airwaves in perfect unison for an organically incredible sonic highpoint the likes of which I’d yet to hear across any of their work. The second begins with a 2-minute-long, guitar-forward introduction that gives way to a temporarily Adrienne Lenker-like vocal performance, before the song morphs into a tight, beat-like instrumental that continuously and relentlessly builds on itself before finally relinquishing to a theatrical minute-long vocal conclusion. It’s a ridiculous but inexplicably well-executed example of the musical behavior I’ve been trying to discourage.
Sonic maximalism and track-to-track overambition plague this record but result in songs like those, which makes it much harder to condemn the approach. While the pursuit of 10/10 tracks feels forced on the majority of songs, Black Country, New Road is able to justify those pursuits, even within the songs that suffer from them.
This record feels like a step back, but not the permanent kind. Wood’s guitar feels fairly irreplaceable at this point, but the trio of vocalists, Tyler Hyde, May Kershaw, and Georgia Ellery, was extremely effective, and their group vocal ability adds more to the sound than Wood’s vocal persona could alone. The balance of instrumental complexity and dynamic vocals led to their strongest work when properly struck, but the many lengthy intros tend to expose a less complex sonic palate that their structurally ambitious songs work to mask or overcome. Further mastery of their many moving parts and a matured understanding of listenability could result in their best record, but a deepened obsession with sonic maximalism and out-of-the-box track development may lead them down a path of creative anti-progress. Black Country, New Road: professional line-toers.
Forever Howlong is a 7.6.