THE POP SHOP

BY: Ian Sherry

9/5/2023

If you came for Faygo I apologize.

In the grand scheme of music creation and consumption, genres are completely trivial. However, they are one of my favorite things to noodle around. The most noodley of the bunch is pop.

As music continually evolves, defining pop gets increasingly difficult. Michael Jackson is the ‘king of pop’, yet he falls under the same general mega-genre as Ethel Cain, The Beach Boys, and Shania Twain. Strange but true. The pop quandary is most evident, to me, in a record store. Most often, you’ll find a pop/rock section. Certainly that model was sensible at a time, especially in a stretch like the 80s through the 2010s. These days however, I’m not sure those two genres align as closely. With acts like Imagine Dragons and Fall Out Boy fading, the bridge between the two has narrowed in favor of the slow-motion collision of rap and pop. Therefore, everytime I see a pop/rock section, I’ve granted myself permission to chuckle at whatever dinosaur constructed it.

As a freshman in college without a credit rating (or whatever you need to own a business), I have no chance of running a record shop anytime soon. Admittedly, my opinion is from the outside looking in, however my occasional frustration with genre organization is justified. So, because my writing this article is conveniently inconsequential, let’s organize my theoretical record shop: The Pop Shop.

Here at the Pop Shop, we operate under the assumption that all of our customers are equally, if not more, opinionated as myself, especially regarding genre placement of their favorite artists. Now that I’m a shop owner, I suppose I’ll have to make compromises here and there to accommodate customers with diversified taste. As I touched on previously, pop is what holds most genres together. Pop is the key to a broad musical palette. Therefore as a record store owner with fairly diverse taste and an equally multi-interested customer base, my first order of business is to define pop.

Is pop linear?

Well, I’m not sure but I might be by the time this paragraph is done. My instinct is to say yes. One of my favorite music-listening activities is creating playlists that transverse eras. It’s very satisfying to look at dissimilar beginnings and endings to tracklists, wondering how they connect, and finding out somewhere in the middle. How did American popular music seamlessly evolve (or regress) from Frank Sinatra to Drake? That’s an answer for another article, but it certainly did. The keyword to my previous claim is seamless. There is no definite instant in pop music history in which the definition itself suddenly changed. There have been game changing artists, releases, even songs, but mass artistic or stylistic change simply can’t happen over night. The result is a genre which is constantly mentioned but insufficiently defined. Concise or concrete definitions to abstract concepts are futile in nearly every case. That’s why I’m taking a whole article to unpack it, instead of a sign behind the Pop Shop’s front desk.

So, after brief deliberation, pop is indeed linear. It’s not linear in a traditional sense though. It’s not a straight line. It’s a chain linked together by genre-bending or trailblazing artists. That chain looks drastically different at some points than others, but it’s all one piece. I’ll take it a step further: it's a gyre.

Pop is a gyre

If you don’t know what a gyre is, you haven’t explored our homepage enough. Go now.

Welcome back. To summarize: a gyre is a linear pattern in which a vortex widens from a point until it reaches a breaking point of sorts, it then continues from a single point in the center of the widened end. The most important thing to understand about the pop gyre, is that it doesn’t stop at any point, which makes it linear, but it does have significant and traceable points of reshaping. These points are marked by collections of those aforementioned artists, projects, and songs. Whether it's Billie Holiday’s shedding the light of pop culture on the horrors of the south, the gay sensation that was Freddie Mercury, or one of David Bowie’s many genre-quaking phases, individual impacts on mainstream pop music have more significance in the real world than we could understand. That impact, if you want to fully understand pop, cannot be separated from the stylistic evolution of the genre.

I have no problem with the general opinion that Bing Crosby and Frank Sinatra are America’s first pop stars. That makes them ground zero for American music’s gyre. Highlighting an artist is a very useful tool for defining a genre, someone who encapsulates the sound and or attitude of a musical movement. Artists like The Beatles, David Bowie, Michael Jackson, Whitney Houston, Madonna, and Adele have all held that role. You’ll find all of those artists in the Pop Shop’s signature pop section. However, as they don’t currently define 2023’s pop sound, they can’t be at the center of our biggest section. We have to pick a new artist.

2023’s centerpiece of pop

‘Finally some specifics’, says any reader more interested in facts than conceptual rambling.

2023’s pop music landscape is broader than ever. As music continues to evolve, despite the gyre resets, the scale of pop will continue to broaden. That only makes sense. Generally, anything that charts on the billboard is somehow pop-adjacent. Nowadays that means pop directly overlaps with rap, r&b, country, indie, and rock, among others. When Kendrick Lamar was charting with To Pimp A Butterfly, pop had a link with jazz. When The Weeknd and Dua Lipa started stylistically dipping into 80s tropes, pop had a link to a different decade. When Lil Uzi Vert charted with “Just Wanna Rock”, pop had a link to New Jersey club.

That’s all to say a diverse landscape makes it hard to pinpoint a centerpiece, but I have a pick: SZA.

Although pop is the common ground for any mainstream genre, it always has a definable sound. This sound is constantly shifting, and with rap and r&b packing the charts, it has begun to shift that direction. The more palatable, even inoffensive, approach that a Taylor Swift or Harry Styles brings to the table is no longer the solution. The ideal pop star has to incorporate their own sound, have an interesting persona, a splash of sexuality, but most of all, the ability to collaborate. I don’t just mean Dua Lipa adding Dababy to her song that’s already charting, I mean real sound-altering collaboration. SZA has all of that.

SZA has been a fixture in modern r&b since her hit album Ctrl, but her 2022 release SOS launched her into the center of today’s music scene. The hit single “Kill Bill”, which was accompanied by quite the music video, captured a huge audience. Her variety of moods accommodated brand new audiences. Her attitude and personality thrilled her long-time fans. And, her well-executed and occasionally unexpected features further proved her ability to bring together the best in music. Try “Kill Bill”, “Seek & Destroy”, “Snooze”, “Ghost in the Machine”, and “Open Arms”. Though it leans towards r&b, SOS embodies pop. It will be listened to, referenced, and imitated for the rest of this decade. So, when you enter the Pop Shop looking to buy SOS, check smack in the middle of the store.

Nitpicking

Now that we’ve established the center of pop, we have to do the dirty work: marking borders. I think the best course of action is one mega-pop section subdivided into the various genres of influence and today’s popular sound.

The outer walls will be lined with the following non-pop-adjacent genres: blues, punk, metal, folk/bluegrass, hip-hop, soul, jazz, house/techno, reggae, and classical.

The border of the mega-pop section will be made up of the following pop-adjacent genres: rock, r&b, rap, indie, country, and latin.

Each of those will connect to the mega-pop section like this: genre/pop. Here’s two defining artists for each, but the Pop Shop has everything.

rock/pop

r&b/pop

rap/pop

indie/pop

country/pop

latin/pop

Prince gets his own section.

Isn’t this fun?

Closing for the night

I find it interesting that pop seems to glean a negative connotation. For example, if you tell someone their favorite Canadian rapper, who they might consider a hip-hop icon, is more of a pop artist, they might take offense. In fact, I’ve found it's a good way to immediately turn a conversation into a confrontation. Try it some time. Then, remind them of that elite crop I just listed. Remind them that pop is the confluence of everything that is hot in music today. Remind them that it's a perfect gauge of just how much this divided country has in common. Remind them that ultimately genre has no relation to merit. If they’re still stuck on their anti-pop attitude, send them to my shop.

I’ll be waiting.